Is an Attention Line the Same as a Subject Line?

A subject line is used to identify the purpose of a message and declares who the letter or email is addressed to. A subject line can be used alone or in conjunction with an attention line. An attention line is an additional line at the top of a document that identifies the recipient. The line is usually started with the word “Attention,” followed by the person’s name, or their title (example: “Attention: Marketing Intern”).

How to write an Attention Letter?

An attention line can expedite delivery of mail within a company. It can also help prevent miscommunication by ensuring the letter is being sent to the correct individual. It is not required in all correspondence, as it can be achieved through the “To” field of an email or a proper salutation.

Including an attention line and proper salutation in your letter or email shows courtesy and professionalism. This can increase the chances of your communication being taken seriously and result in a favorable response.

A benefit-driven subject line will also grab the reader’s attention and establish why they should open the email. Subject lines that communicate a clear value proposition, such as an offer of a speaking opportunity or discount, are highly effective in increasing email opens.

However, a benefit-driven subject line should not be so prominent that it overshadows the content of your message. The subject line should be a short, concise summary of the email’s key benefits. This will ensure the message is opened and read in its entirety, not deleted or ignored.